* The Village Voice reports that a former senior Bloomberg Administration member, Joshua Sirefman, broke the city’s conflict of interest laws when he lobbied for a city contract to develop the West Side Rail Yards on behalf of his private sector employer, the Brookfield Properties Corporation. [Thanks to Queens Crap]

* The New York Post calls Bloomberg and Department of Health officials hypocrites for stocking loads of sugary drinks in the health agency’s main lobby. Bloomberg has launched a campaign against sugary drinks because of their health implications, though this is the second week the press has reported a “do as I say, not as I do” scenario.

* “You’ve got my vote. Now that I’m getting beaten up, I need something different.” — Frank Fundaro, a Conservative Staten Island resident to Democratic mayoral challenger Bill Thompson. For Fundaro, it would be his first time voting for a Democrat since he cast a ballot for Jimmy Carter.

* Thomas Carroll, president of the Foundation for Education Reform & Accountability, wonders in the Post if Bloomberg will make some bold moves when renewing the City’s contract with the United Federation of Teachers right before the mayoral election.